Today’s world can be broken down into two parts; The ‘physical world’, in which we assess factors and conditions relating to the natural world that surrounds us, and the ‘digital world’, in which we can engage with friends and family thousands of miles away, and stream movies and music from the comfort of our homes. In the days of olde, one’s physical presence was most important – a businessman with a commanding presence would tend to engage clients more than one who offered a more shy, coy outlook. Yet, in the digital age, an online presence is just as, if not more important in attaining success.
There are many steps that go into establishing a strong online presence. One of the most significant, for any company, is having a good website or landing page – one that can showcase the competence and standards of the brand to potential consumers or clients. The question arises: How does one make a good, engaging website? The steps are rather simple.
Getty Images / Moment / Oscar Wong
Firstly, make sure that the layout of the page is simple. Humanity already suffers from an information overload – don’t add to their problem. A nice, simple layout is much more enticing than paragraphs of jargon scattered across a computer screen. Secondly, utilize blank space. If each and every white spot on the webpage is covered, nothing will really stand out – make sure to use a lot of blank space, and contrast it with bright, strategically selected color schemes.
Thirdly, use simple language, and readable fonts – don’t fall down the rabbit hole of fancifying everything. Sometimes, simplicity is the greatest sophistication. Make sure that your contact details are front and center; Let it never be the case that someone wants to reach out, but doesn’t know how to. Finally, and perhaps most importantly, make the webpage easily accessible via mobiles. We spend most of our day on our phones – not being able to utilize this tendency would be of great loss to the company.