Since its US$15.8 billion acquisition by LVMH last year, Tiffany & Co has been undergoing a gradual yet significant transformation to appeal to a younger audience. Back in July, the 184-year-old brand shocked its long-time customers and fans with the “Not Your Mother’s Tiffany” campaign plastered all over New York City.
In August, the company launched the About Love campaign starring celebrity couple Beyoncé and Jay-Z, as well as a rare public appearance of Jean-Michel Basquiat’s Equals Pi. Then, on November 6th, the brand announced its newest venture: the Supreme®/Tiffany & Co. collaboration. On their Instagram, the fine jewelry retailer shared a video of Supreme team skateboarder Sean Pablo wearing a pearl necklace with a silver pendant.
The new collection will feature fashionable pieces such as Tiffany’s classic heart tag pendant, an oval tag pearl necklace, a star bracelet, as well as an exclusive box logo t-shirt swapping Supreme’s classic red branding for the iconic Tiffany Blue. Each item of the Tiffany & Co. x Supreme “Return to Tiffany” collection will come in a blue box inspired by Tiffany’s classic packaging but incorporating both brands’ logos.