Nowadays, paying a lot for a mobile phone is normal. In a world of smartphones, touchscreens, and WiFi, it is hard to not invest a few thousand dollars in a nice cellphone that can help you in your day-to-day life. As technology develops, every year newer versions of the world’s most popular phones are released, while older feature phones become outdated. Vertu is a Chinese-owned luxury phone company that released a phone worth $360,000. This fancy phone is multiple times more expensive than an iPhone or Android, with absolutely no smart features, so what makes this phone so special?
Launched in 2017, the Vertu SIGNATURE Cobra Limited Edition phone is studded with 439 rubies, two emeralds for cobra eyes, and has a crystal sapphire display. Its jewelry work was designed and created by elite French jewelry house Boucheron. Vertu designed this limited edition phone for their most special customers. Buyers receive a beautifully encrusted phone with no advanced technology and completely unhackable software.
This phone is a dream for luxury phone buyers who need maximum privacy. Smartphones are highly based on data collection and rely on personal information to create a customized experience for their users. When taking away some of those less encrypted, personalized services, your mobile device becomes much less accessible. However, the phone is not completely featureless – the price Vertu has marked also includes add-ons such as Vertu’s concierge service.
One last jaw-dropper about the ‘cobra’ phone before you go Google it for yourself: for those who want to secure the limited edition phone as fast as possible, Vertu even offers helicopter delivery. To summarize, for over three hundred thousand dollars, buyers receive an unhackable, untraceable phone, with a unique jewel-encrusted design, a built-in help desk, and the phone packaged and delivered to your house by helicopter. Vertu may not be the phone maker company for everyone’s phone budgets, but they do ensure complete exclusivity and a perfect delivery for their clients who are willing to go the extra mile.