The Launch of Spotify Kids

Marc Gordon
Mar 31, 2020

It’s official: music streaming service Spotify is launching a standalone kids app. Called SpotifyKids, this is the first time the Swedish company has launched a specific app alongside its original. The concept is to create a child-friendly audio space online featuring songs and stories handpicked by Spotify editors to deliver age-appropriate content to kids aged three and upwards.

“Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners. We are excited to be expanding the Spotify Premium Family experience with a dedicated app just for our youngest fans. Spotify Kids is a personalized world bursting with sound, shape, and color, where our young listeners can begin a lifelong love of music and stories,” said the company’s chief premium business officer Alex Norström.

To access the new app, users need to have Spotify’s Premium Family account. Account-holders can have unlimited access to music for six separate accounts so everyone can listen to their favorites on repeat without it ruining your algorithmic discovery playlist.

SpotifyKids will tailor music specific to age groups. For young children, this includes lullabies and nursery rhymes. For older children, this includes playlists focused on pop music, like George Ezra and Spice Girls. Parents will be able to choose which category their child fits into, while the child will be able to customize the colors of the app and their own avatar.