Many sectors have been impacted economically by the current health pandemic, and that includes the retail industry. With social distancing measures still in place in many countries, many fashion retail chains and smaller businesses have had to shut their doors until the situation improves. However, that hasn’t stopped these businesses from giving back amidst the coronavirus crisis. Many fashion brands are stepping up and donating to charities in an effort to make a positive impact during these hard times.
One such company is Cupcakes and Cashmere. Emily Schuman, the creator of the fashion and home goods brands, announced back in March that she would be donating 20% of the company’s profits to the CDC Foundation’s emergency response fund. Cupcakes and Cashmere goods can be purchased through their website, as well as through Revolve, Anthropologie, and Nordstrom. Another company that made a similar charitable gesture was SKIMS, Kim Kardashian’s shapewear line. The company donated 20% of the profits from The Cotton Collection to an organization called Baby2Bbaby, which helps families who are coping with the crisis thought their COVID-19 emergency response program. The brand also announced that they would be donating $1 million of the profits from their recently restocked Solutionwear line.
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Another brand that has decided to take action is Crocs. The company donated 10,000 pairs of free shoes to healthcare workers across the country. According to Crocs CEO Andrew Rees, the footwear company came up with the idea after speaking with healthcare workers about what could be done to help. Every day from 12 pm EST, healthcare workers can claim a free pair of shoes from the Crocs website. New pairs will continue to be added until the entire stock runs out. In times like these, it’s more important than ever to give back to the community, and to those in need. Thankfully, there are many examples of brands stepping up and trying to make a difference.