Philanthropic clothing brand Virus Collective will donate 25% of its sale on tees, hoodies, and other gear that read “Don’t Touch Me” and “Quarantine and Chill.” The streetwear brand is raising money for the World Health Organization’s COVID-19 Response Fund by donating a percentage of all sales. Virus Collective offers tees, tank tops, hats, and hoodies reading “Quarantine and Chill,” “Don’t Touch Me,” and “Wash Your Hands,” priced between $28 to $48.
“We’re aiming to bring levity to an incredibly serious situation and give back to the global community in the process,” says one of the co-founders, who are remaining anonymous to focus “on philanthropy and not ego.” The designer adds, “Fashion, like every other industry, if in uncharted waters and we’re all trying to find a way through. If we can have a bit of fun by putting our talents to good and make even a small contribution in the process, we absolutely must.”
Now with most people staying at home in a nationwide lockdown, people are ordering comfortable work from home clothes. For example, Gwyneth Paltrow’s lifestyle brand Goop has seen an increase in sales of its Forbidden Fruit Puzzle, Perfect Attendance chew to support immunity, and tie-dye sweatshirts, sweatpants, and loungewear. Some are calling it the new wave of altruistic fashion. Nike, for example, has seen a stock price increase amid the Covid-19 crisis. The brand has also partnered with nonprofit Good360 in the United States and local organizations across Europe to donate more than 140,000 items of footwear, apparel, and equipment globally for the healthcare professional combating Covid-19.