Nowadays, there is much more of a focus on going green and being more environmentally conscious in all areas of our lives. From the food we eat to the way we travel around, people are committed to living a more eco-friendly lifestyle. The popular coffee company Nespresso has committed to its recycling and sustainability goals by partnering with Swedish lifestyle bike brand Vélosophy to create RE:CYCLE, a Nespresso bicycle made from recycled aluminum coffee capsules. How many of us have used a coffee pod and felt just a little bit guilty for throwing it out after? Well, now it’s being put to good use! The coffee brand has taken recycling to the next level. CEO of Nespresso, Jean-Marc Duvoisin talked about working with Vélosophy to create the innovative eco-friendly bicycles. ‘Through our collaboration with Vélosophy, we’re illustrating to coffee lovers the potential of recycling their aluminum Nespresso capsules. By using recycled capsules to make beautiful bicycles, Vélosophy bring sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling,’ he said.
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Aluminum is one of the world’s most valuable resources. It can be re-melted and re-used. Unlike other plastics, aluminum’s lifecycle is continuous. RE:CYCLE was designed with Vélosophy’s classic model. The bright purple and sustainable produced RE:CYCLE is an example of circular economy design. CEO and founder of Vélosophy Jimmy Östholm says that the company’s main aim is to make a positive impact on the world. “This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.” What’s even more incredible, for each RE:CYCLE bike created, a second bike will be donated to a girl through the World Bicycle Relief. You can purchase a bike through Vélosophy’s website.