Millennials Are Changing the Future of Travel

Andrew Parker
May 26, 2019

The online travel company Expedia has compiled data on key lessons about how millennials travel. Millennials are defined as people born between 1982 to 1999; generation x is between 1961 to 1981; and baby-boomers from 1945 to 1960. The study compared millennials to generation x and baby-boomers. Some of the findings didn’t reflect well on young travelers and are quite interesting to consider.

As it turns out, millennials are less concerned about the adventure and more worried about the likes. 43% of millennials said that it is just as important, if not more important, to get comments on their vacation photos than experiencing their destination. This compares with just 16% of baby-boomers. Expedia worked with the Future Foundation to compile the report. The Future Foundation is a global consumer trend and forecasting consultancy. 1,000 consumers per country aged between 18 to 64 in the UK, Germany, France, USA, China, Australia, Brazil, and South Korea answered the questionnaire.

Solo travel has been the ultimate travel experience. But 43% of millennials are intimidated by the idea of solo travel while just 32% of baby-boomers say the same. Gary Morrison, senior vice president and head of retail at Expedia, explained why. Morrison explained: “I think it’s not that we’re getting less adventurous but a sense of risk aversion is growing. The sense that ‘I need to know that it’s going to be authentic, I need to know that people are going to look favorably on it.'”

He added: “A lot of people enjoy travel as an experience of discovery. It’s really the not knowing, the exploration, the finding on the fly [that for them makes traveling enjoyable,] but this particular cohort [millennials] seem to be different. It seems to be wanting to be as informed as possible before they go the destination.”