JetBlue Founder Launches ‘World’s Nicest Airline’

Claire Miles
Aug 11, 2019

Twenty years ago, David Neeleman launched JetBlue from an office building in Queens, New York. And now its founder has plans to launch a new airline called Breeze Airways, which is Neeleman’s fifth airline start-up. Breeze Airways has applied for an airline operating certificate with the U.S. Department of Transportation and the Federal Aviation Administration. “We brought humanity back to the airline industry with JetBlue,” Neeleman said. “Today, we’re excited to introduce plans for ‘the World’s Nicest Airline.'”

Benét Wilson is a credit card editor at The Points Guy travel website and he also covered the start of JetBlue 20 years ago for an airline trade publication. JetBlue’s concept of an upgraded low-cost carrier “seemed crazy at the time, but 20 years later, here we are,” said Wilson. “David Neeleman has a great track record when it comes to starting airlines, so I wouldn’t bet against him on Breeze.”

“Bringing low-cost, non-stop service to these mid-size cities will help not only the people living there by affording them better, more affordable, and more convenient service,” said Janet Bednarek, aviation history professor at the University of Dayton in Ohio. “It will also help those cities compete in a market that now heavily favors cities with large hub airports.” He continued, saying, “If [Neeleman] is successful maybe it will teach an important lesson to the majors about looking beyond the biggest and most profitable markets to find the many other opportunities in those parts of the country often referred to as the ‘great flyover.'” People will undoubtedly be excited to fly this new airline, which is not only “nice”, but also cost-friendly. And who doesn’t appreciate that?