Design

Digital Lavender is the New Millennial Pink: Here's Why

Laura Lee
Jun 07, 2021

First spotted in 2012, Millenial Pink has been the “color of the moment” for almost a decade. Without a warning or explanation, the hue was suddenly everywhere: clothing, decor, technologic devices, even on the big screen – remember Wes Anderson’s The Grand Budapest Hotel? The Millenial Pink craze was so intense that even Pantone named it Color of the Year in 2016. Rose Quartz, as they named it, was crowned the most used color that year along with Serenity – a lilac shade.

It is 2021 and things are finally beginning to change. Trend forecasters have been trying to decipher which hue will take over Millenial Pink’s place ever since its rise to the throne and have finally come to a consensus. If Rose Quartz was the strongest of the two colors of the year back in 2016, now it’s time for its lilac counterpart to shine. According to forecasting agency WGSN, the color Digital Lavender will have its official big break in 2023. This shade of lilac signifies stability, serenity and digital escapism.

White and lilac polygonal geometric background in holographic colors

Getty Images / Moment / Anna Efetova

Digital Lavender can already be found in clothing and decor collections around the globe. For the past few months, the color has been part of runway shows all over the world and has also been spotted on the red carpet: A-listers such as Kylie Jenner and Dua Lipa are big fans of Digital Lavender.