Calia: Carrie Underwood
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Carrie Underwood saw something missing in the activewear market when she was looking for clothes to suit her own lifestyle leading her to launch Calia in 2015. “Just as someone who leads an active lifestyle in general, I noticed a big gap in what was in the store…what things I could go buy,” she said. “Either things seemed to be super technical and unattractive, or…I don’t know, just not feminine.” Her wide-ranging product line includes workout wear, swimwear, jackets, and accessories in every size to fit every woman.
Flower Beauty: Drew Barrymore
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Having been in the business for her whole life, Drew Barrymore knows a thing or two about makeup. That’s why the award-winning actress, producer, entrepreneur, best-selling author, and mother founded Flower Beauty. The website says, “Drew’s gift to everyone, FLOWER empowers women by developing products that help you look and feel great in your Own skin, and to embrace your individual beauty with the support of inspired, luxurious products made with you in mind.”