Car Companies Are Getting Creative During the Lockdown

Marc Gordon
May 13, 2020
The global pandemic has certainly turned the world upside down. Daily life as we knew it is on pause. In these unique times, individuals and companies are taking matters into their own hands. Many car companies have been using this time to pursue some rather interesting projects. Some have gotten involved in helping to produce medical aid and personal protection equipment for medical staff treating COVID-19 patients. Others are involved in creative projects. Rolls-Royce Motor Cars, for one, has now gone into the honey business. Yes, the most exotic motor car manufacturer in the world is now making honey. But, it’s not your ordinary honey. Rather, it’s the world’s most exclusive honey.
Rolls Royce displays a $500,000 2014 Phantom Drophead Coupe at the Chicago Auto Show on February 6, 2014

Getty Images/News/Scott Olson

Forbes magazine reported, “It is the nectar of English Honey Bees, emerging from their winter hives to forage on the half-a-million trees, shrubs and wildflowers flourishing across the Rolls‑Royce site, as well as on the sedum plants growing on the manufacturing plant’s “living roof”. The braver of the 250,000 workforce are venturing out and sneakily feasting further on the wilds of the surrounding Goodwood Estate.” The Goodwood Apiary project is in response to the threat facing Honey Bees.